2021 WARC Greater China Strategy Awards Inspiration Report - Interpretation and Case Highlights of Outstanding "Boxers" Strategy

WARC China

Observing and revealing common phenomena and themes from the winning cases of the 2021 WARC Awards for Chinese Strategy, extracting insights, analyzing the trends and lessons from the most strategic cases in Greater China experience, and inspiration for the industry.
  • More and more brands pay attention to the balance between short-term commercial benefits and long-term sustainable brand growth: starting from the consumer-centered, driving the formation of "brand centripetal force".
  • Culture is also playing an increasingly important role in communicating with consumers. Using culture as a breakthrough to export brand values or increase the cultural added value of products and services are all ways that brands are exploring.
  • In the noisy marketing communication environment, effectively "touch" consumers from the emotional level, and then let the brand go further. Emotional layout has become a "rigid need" for more and more...

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