- More and more brands pay attention to the balance between short-term commercial benefits and long-term sustainable brand growth: starting from the consumer-centered, driving the formation of "brand centripetal force".
- Culture is also playing an increasingly important role in communicating with consumers. Using culture as a breakthrough to export brand values or increase the cultural added value of products and services are all ways that brands are exploring.
- In the noisy marketing communication environment, effectively "touch" consumers from the emotional level, and then let the brand go further. Emotional layout has become a "rigid need" for more and more...
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