1999 Media Outlook Radio
David M. Kantor, Chancellor Media Networks
In 1998, radio ad revenue reached an all-time high of over $15 billion, up approximately 12 percent from 1997s record setting year. The fact that the radio industry, perceived as mature, could be as popular as ever, both with listeners and advertisers, indicates its strength and appeal.
Listeners have benefited as radio introduced new programming for specific demographics and worked to reduce format duplication. The stability and broad station ownership of such groups as Chancellor Media, with multiple stations in most of the top markets, provides the...