1999 Media Outlook: B-to-B Magazines

Discusses the state of U.S. business-to-business magazines in 1999, and predictions for the future.

1999 Media Outlook – B-to-B Magazines

Donald Pazour, Miller Freeman Inc.

There is still no better way to build and serve a business-to-business special interest community than through a trade magazine. Industry associations, trade shows, conferences,...