10 things agencies need to know about clients

Martin Jones

Martin Jones is the owner of AAR, a consultancy that helps advertisers choose and work with all kinds of communication agencies.

Auditing & evaluating agencies
Pitching & agency selection

10 Things Agencies Need To Know About Clients

Martin Jones AAR

While advertising agencies are invariably expert at understanding their client's target audiences they are often not so skilled at identifying with their own target audiences, namely their...

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