Home
The Feed
Your selections:
Word-of-mouth is most popular way to discover brands in China | WARC | The Feed
You didn’t return any results. Please clear your filters.
25 June 2021
Word-of-mouth is most popular way to discover brands in China
Shopper research & insight
Digital media consumption
POP & in-store
Word-of-mouth recommendations are the most popular way to discover new brands and products in China, according to survey data from GWI analysed in WARC's latest Spotlight China report on DTC disruptors.
Why it matters
Email this content
