Women out-game men in younger games markets, according to data from industry analysts Ampere Analysis.

Why it matters

China and India saw women playing for longer than men in the latest research. However, while men play for longer in more established gaming markets like Germany and the United States, audiences are diversifying to include females and older players.

Gaming has been growing in popularity with advertisers as it can help brands connect with hard-to-reach audiences. However, it is vital that marketers pay attention to gaming's cultural nuances.

Takeaways

• In China, a leading gaming market, women spend 9 hours 42 minutes...