Wisconsin Cheese adapts its ambassador program during COVID-19 | WARC | The Feed
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Wisconsin Cheese adapts its ambassador program during COVID-19
Wisconsin Cheese, an organisation that champions the state’s cheese and cheesemakers, successfully adapted its “Cheeselandia” campaign, which had events and ambassadors at its heart, to meet the challenges of COVID-19.
Why it matters
Live experiences are often central to campaigns that aim to drive word of mouth, with influencers often a key part of this mix. Transforming these initiatives solely into the online world requires a different way of thinking about consumer engagement.
Takeaways
- Wisconsin Cheese’s “Cheeselandia” campaign had previously put live events, stunts and at-home parties at the heart of its ambassador program.
- Pandemic restrictions have led to a...
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