Wisconsin Cheese adapts its ambassador program during COVID-19 | WARC | The Feed

Wisconsin Cheese, an organisation that champions the state’s cheese and cheesemakers, successfully adapted its “Cheeselandia” campaign, which had events and ambassadors at its heart, to meet the challenges of COVID-19.

Why it matters

Live experiences are often central to campaigns that aim to drive word of mouth, with influencers often a key part of this mix. Transforming these initiatives solely into the online world requires a different way of thinking about consumer engagement.

Takeaways