Wisconsin Cheese, an organisation that champions the state’s cheese and cheesemakers, successfully adapted its “Cheeselandia” campaign, which had events and ambassadors at its heart, to meet the challenges of COVID-19.

Why it matters

Live experiences are often central to campaigns that aim to drive word of mouth, with influencers often a key part of this mix. Transforming these initiatives solely into the online world requires a different way of thinking about consumer engagement.

Takeaways