To win Indian consumers this festive season, digital readiness is essential in a post-pandemic world; panelists at a recent InMobi event explained why.

Why it matters

To prepare for the important festive shopping season, brands can build digital capabilities by pursuing strategic industry partnerships, driving personalisation at scale, tapping consumers’ passion points to deliver gratification, and leveraging technology to deploy scalable brand solutions. 

Takeaways

• In a cookieless world, investing in digital capabilities and access to consumer data will give CPG companies the advantage.
• Personalisation is the key to winning consumer attention and loyalty in a complex and diverse market like...