To win in the new normal post-pandemic, brands have to continuously innovate by using technology to create a frictionless consumer journey.

Why it matters

Customers care as much about the experience as the product or service they are buying, so leveraging technology to design and deliver frictionless consumer experiences is imperative.

Takeaways

• Brands must design customer experiences to be seamless to meet buyers’ ever-changing needs and drive business growth.
• Creating a frictionless consumer journey requires brands to innovate with technology.
• Netflix anticipated shifting consumer needs and transformed for the digital future by evolving into a streaming service....