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13 January 2021
Why small budgets are making us stupider
Creativity & effectivenessEffectiveness studiesLong-term vs short-term effectiveness
Across the last five years, campaign budgets have been significantly reduced. Research conducted with LIONS and WARC shows that when spend is constrained, we inadvertently make choices that decrease the effectiveness potential of our work. Small budgets are, it appears, making us stupider.
In this video, James Hurman delves into the data to explore how and why we’re making less effective decisions with smaller budgets, and what we can do to reverse this situation.