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13 December 2021
Why Netflix is so dependent on kids TV
Child media useOnline video audiencesVideo on demand
Flagship hits like Squid Game can generate hype and subscriptions for video on demand (SVOD) platforms; in between those shows, Netflix relies on acquired TV series with a large volume of episodes to ensure that viewers tune in day after day – and children’s content is integral to this strategy.
Netflix remains frustratingly guarded on its viewing figures, only sharing data on select occasions. To fill this void, Bristol-based technology and insight company Digital i measures SVOD viewing across devices and locations.