Flagship hits like Squid Game can generate hype and subscriptions for video on demand (SVOD) platforms; in between those shows, Netflix relies on acquired TV series with a large volume of episodes to ensure that viewers tune in day after day – and children’s content is integral to this strategy.

Says who?

Netflix remains frustratingly guarded on its viewing figures, only sharing data on select occasions. To fill this void, Bristol-based technology and insight company Digital i measures SVOD viewing across devices and locations.

Streaming habits

• In the UK in September 2021, households with children aged 0-5 viewed on average...