Media auditing has historically been about transparency and fraud, but in 2022, environmental impact must now be a part of that process, writes Caroline Hugonenc, global SVP research & insights at global media platform Teads.

Why it matters

According to a recent report from Dentsu and Microsoft Advertising, more than three quarters of consumers say that, in five years time, they only want to be spending money on brands that practise sustainable advertising. There is a need to analyse the entire production and distribution process, looking in detail at how a piece of creative is produced and delivered.

Working out...