Why marketers should look at values over demographics | WARC | The Feed

The most important factor driving consumer behaviour is values, and marketers should reorient their practices to account for it.

Why it matters

If a brand value chimes with the consumers’ own values, they are more likely to be loyal to that brand, so marketers who understand the shifts in consumer behaviour based on recent events in health, social media and world economies will likely offer messaging and products that resonate with their target audience.

Takeaways