You didn’t return any results. Please clear your filters.
10 June 2021
Why Diageo spoke to Amazon shoppers with Fire TV ads
Online retailDigital media planning & buyingGermany
An Amazon campaign that aimed to boost awareness and product discoverability for its whiskies led to Diageo reappraising its media strategy in Germany.
Why it matters
Amazon is now much more than a shopping channel. It’s where many people start their online search and it’s becoming a media channel that can link ads directly to purchase. As brands see increased benefits in tapping the entire Amazon ecosystem, they may rethink their media strategies to the detriment of linear TV.