A best-in-class example of diversity in action is the character Clarissa in the drama Silent Witness, a BBC study has found.

The BBC worked with market research company Ipsos on a project to decode contemporary culture and identify ways in which different audiences could be better represented in BBC output. Clarissa is played by actor Liz Carr, who has the condition arthrogryposis multiplex congenita and uses a wheelchair.

Why it matters

As a public service organisation, the BBC has to serve diverse audiences across the UK – and it’s important when representing underserved audiences that it avoids stereotypes and offers...