Why brands need to reimagine their categories | WARC | The Feed
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Why brands need to reimagine their categories
The events of the past few years have jolted marketers in every sector and, faced with increasing instability, all businesses need to re-examine established assumptions and certainties.
Why it matters
When the Covid-19 pandemic changed the way people meet – with video calls instead of taking planes to conferences – Zoom was effectively competing with Boeing. That’s the sort of radical shift in thinking that businesses have to embrace if they’re to navigate an uncertain future.
Takeaways
- Be aware of, and overcome, psychological and cultural blind spots. Reimagine categories – what they could be and could have been, and...
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