Why brands’ need to address societal issues may be especially important in Brazil | WARC | The Feed

In Brazil – where 84% of the population is grouped in the lower classes – the need for brands to engage in societal problems such as social disparity is paramount.

Why it matters

Brands can play a critical role in improving Brazilians’ lives through investment, messaging and products, and in turn brands can build relevance and engagement with consumers.

Takeaways