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Why brands’ need to address societal issues may be especially important in Brazil
26 September 2022
Why brands’ need to address societal issues may be especially important in Brazil
Environmental & social issues Brazil Strategy

In Brazil – where 84% of the population is grouped in the lower classes – the need for brands to engage in societal problems such as social disparity is paramount.

Why it matters

Brands can play a critical role in improving Brazilians’ lives through investment, messaging and products, and in turn brands can build relevance and engagement with consumers.

Takeaways

  • Following a period of relative economic stability, recent increases in the cost of living are amplifying worries – according to Once Research, 74% of Brazilians say finances are their first concern.
  • Nestlé is one brand focusing on social...

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