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What’s cooking: Dinner DIY vs. DIFM post-pandemic
31 August 2021
What’s cooking: Dinner DIY vs. DIFM post-pandemic
Consumer sentiment Purchase behaviour Convenience, readymade

Nicole Miranda from Spinach examines the DIY (do it yourself) and DIFM (do it for me) food scene in Australia amid the seemingly never-ending lockdown.

Why it matters

Grocery brands are jostling to cater to both the DIY and DIFM consumer, with the new battleground involving retail media and the power of creative, but there is bound to be a recalibration as dining options open up when life eventually returns to normal.

Takeaways

  • Meal kits and food delivery cater to COVID-weary consumers’ growing desire for convenience.
  • Over 5.5 million Australians aged 14+ (26.5%) used meal delivery services...

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