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03 January 2023
What to watch in e-commerce and social commerce for 2023
E-commerce & mobile retailCustomer relationship managementDigital media planning & buying
Despite the economic downturn, many business will grow via e-commerce as technologies and algorithms evolve, but to what extent and how best to harness this will vary by product, category, and business sector.
Why it matters
After a boom during the pandemic, e-commerce transactions are returning to pre-pandemic levels. This means that brands will need to focus on the outstanding execution of marketing fundamentals to ensure digital shopping channels continue to thrive in more difficult times.