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08 March 2023
What to expect from mobile trends in SEA
Mobile audiencesMobile planning and buyingAsia (general region)
In 2022, there were about 255 billion new app downloads, one of several trends shaping the region's mobile sector, from video streaming and gaming to social media.
Why it matters
Amid the phenomenal growth in mobile apps and downloads, brands must proactively invest in building app capabilities and gathering the latest insights to take advantage of the strong increase in user attention and time.