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What to expect from mobile trends in SEA
08 March 2023
What to expect from mobile trends in SEA
Mobile audiences Mobile planning and buying Asia (general region)

In 2022, there were about 255 billion new app downloads, one of several trends shaping the region's mobile sector, from video streaming and gaming to social media. 

Why it matters

Amid the phenomenal growth in mobile apps and downloads, brands must proactively invest in building app capabilities and gathering the latest insights to take advantage of the strong increase in user attention and time. 

Takeaways

  • Social media, entertainment and video sharing apps comprised about 50% of the time consumers spent on mobile apps globally in 2022. 

  • Consumers’ transactions and time spent on apps continue to change across verticals, from gaming...

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