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What the three tiers of first-party data mean for future brand identity strategies | WARC | The Feed

What the three tiers of first-party data mean for future brand identity strategies
02 April 2021
What the three tiers of first-party data mean for future brand identity strategies
Data protection & privacy Data-driven targeting

As Google sunsets third-party cookies, and Apple transitions its IDFA to opt-in, identity strategies will become more intertwined with the strength of each brand’s first-party data.

Why it matters

Tools such as cookies have been central to how brands target. Without them, targeting online will have to be substantially rethought.

Takeaways

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