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25 February 2022
What storytelling can do for DTC branding
StorytellingDirect to consumerIndia
India’s growing numbers of direct-to-consumer (DTC) companies necessarily have to approach the concept of branding differently from traditional players and their storytelling skills are crucial to success, says consultant Shraddha Ganesh.
Why it matters
These days, the product alone does not sell itself and brands need to share the narrative behind it with consumers, so some authentic storytelling is essential in order to connect with consumers and stand out from the crowd.