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What restaurants should consider when building virtual kitchen concepts
06 April 2022
What restaurants should consider when building virtual kitchen concepts
Brand identity & image Brand partnerships Restaurants & takeaways

Virtual kitchen concepts are an opportunity to build incremental revenue, using existing infrastructure to bring new brands to life – but considerations including branding, menu development and delivery need to be weighed first.

Why it matters

Adding a virtual kitchen concept to an existing brand is becoming increasingly popular; according to QSR Web, in 2001 47% of restaurant brands said they were looking to launch a new virtual kitchen concept.

Takeaways

  • The cost of opening a dedicated virtual kitchen is a fraction of the cost of opening a dine-in restaurant – Fresh Brothers in Los Angeles recently opened a virtual...

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