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What European retailers need to know about their media opportunity | WARC | The Feed

What European retailers need to know about their media opportunity
09 March 2022
What European retailers need to know about their media opportunity
E-commerce & mobile retail Retail industry (general) Digital media planning & buying

The retail media trend is a significant opportunity for major European retailers to find a profitable avenue for sales that can claw back some of the difficulties of the costly mass adoption of e-commerce over the course of the pandemic.

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