The world of retail has changed significantly in the past 15 months and marketers will need to address the new trends that are evident if they are to be successful as lockdown eases.

Why it matters

Retailers, having had to adjust to the acceleration of e-commerce during the pandemic lockdowns, are now having to address the re-opening of physical stores and the new expectations that consumers are bringing with them after a lengthy period confined to home.

Takeaways

• The leading brands are digital-led and are no longer relying on retailers to grow.
• Partnerships are now at the heart of...