Home The Feed
Your selections:

Watch your video ad placement to avoid irritating viewers | WARC | The Feed

The Feed

Daily effectiveness insights, curated by WARC’s editors.

Watch your video ad placement to avoid irritating viewers
21 July 2023
Watch your video ad placement to avoid irritating viewers
Online video audiences Online video planning & buying United States

Ads that play from the beginning of video viewing instead of in the middle are better for brand recognition, according to a recent study. 

Moreover, ads that disrupt video viewing are more likely to irritate people and make it less likely they’d buy the product, visit a website, or recommend it to a friend. 

Context 

This content is for subscribers only.

Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.

Become a member Sign in