Virgin Hyperloop, a revolutionary vacuum tube train system that can reach 1,000 kilometers (or 621 miles) per hour, is aiming to build long-term trust as it prepares for launch in 2030.

Why it matters

Unfamiliar technologies like the Hyperloop – ,hich uses “pods” to transport people through tubes at high speeds – automatically generate excitement. Building trust among consumers, however, is critical, and rests in no small part on an intuitive, holistic customer experience.

Takeaways

• The entire Hyperloop experience was designed with the aim of “the passenger being able to trust this environment and be welcomed into it,” Sara Luchian,...