Valuegraphics can drive lasting customer loyalty | WARC | The Feed
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Valuegraphics can drive lasting customer loyalty
Rather than focus on demographic segmentation, marketers should look at value-connected cohorts which are similar to each other and more targetable.
Why it matters
Value-based marketing measures customer interest, loyalty and retention through the metrics of values. The result is more accurate and intuitive data for more precise targeting, to better serve customers, improve retention and extend reach when introducing new products.
Takeaways
- Values must inform marketing decisions if brands are to push products and services that are more meaningful for consumers.
- Value-driven marketing and design should be the starting point and percolate down to the way customer support is...
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