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23 May 2022
Using anamorphic illusion to create full-motion 3D ads in OOH
Imagery & art directionDigital outdoor & OOHOutdoor & out of home audiences
As out-of-home (OOH) media reclaims its place on post-pandemic media plans, many advertisers are using new creative techniques and technologies to engage audiences with outdoor campaigns.
Full-motion 3D OOH
Media owners like Ocean Outdoor – which runs DeepScreen™ ads on the Landsec Piccadilly Lights in London – have developed digital signage which give the impression of three-dimensional video without requiring the viewer to use spectacles or any other wearable device.