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14 March 2022
User ‘mindsets’ are key to unlocking TikTok ad effectiveness
Devices & appsDouyin/TikTokSocial media audiences
TikTok users are likely to arrive at the social video app with one (or more) of four key mindsets: ‘Entertain Me’, ‘Uplift’, ‘Discover’ and ‘Participate’, according to a recent study.
TikTok partnered with Clear M&C Saatchi to study 4,325 weekly platform users and 9,299 platform usage occasions across TikTok, Snapchat, Instagram and YouTube, spanning five European markets (UK, Germany, France, Italy and Spain).