US embraces a contactless future | WARC | The Feed
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US embraces a contactless future
US marketers will need to shift their thinking around contactless payments as people shop, pay and pick up products, according to research by Mastercard and The Harris Poll.
Why it matters
As the COVID-19 pandemic leads to a greater emphasis on health and hygiene, contactless payments have grown in popularity among retailers and consumers. Habits like using cash or signing checks have slumped as consumers become used to ordering online and paying with cards and apps in-store.
Takeaways
- A ‘no-contact lifestyle’ is becoming increasingly prevalent, so it's critical to be touchless-ready across all channels.
- Eight in ten consumers do not...
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