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US citizens voted against disruption – and that has implications for brands | WARC | The Feed
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25 January 2021
US citizens voted against disruption – and that has implications for brands
Brand positioning
Brand activism
Political audiences
Introduction
No matter political affiliation, US voters voted for the same thing: stability over disruption. Trump voters wanted a continuation of the Trump Administration, and Biden voters wanted a return to governing norms. Either way, looking at what US consumers have in common creates a path for brands.
Why it matters
Consumers’ desire for protection from disruption gives brands the opportunity to help safeguard lifestyles and wellbeing.Takeaways
- Consumers’ urgent call for stability is evident in how voting defied many demographic boundaries; increasingly, people align around values-based affiliation, so demographics aren’t as important in determining...
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