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US citizens voted against disruption – and that has implications for brands | WARC | The Feed

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Daily effectiveness insights, curated by WARC’s editors.

US citizens voted against disruption – and that has implications for brands
25 January 2021
US citizens voted against disruption – and that has implications for brands
Brand positioning Brand activism Political audiences

Introduction

No matter political affiliation, US voters voted for the same thing: stability over disruption. Trump voters wanted a continuation of the Trump Administration, and Biden voters wanted a return to governing norms. Either way, looking at what US consumers have in common creates a path for brands.

Why it matters

Consumers’ desire for protection from disruption gives brands the opportunity to help safeguard lifestyles and wellbeing.

Takeaways

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