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13 December 2021
US ad industry makes diversity progress
United StatesDiverse hiring practices
The US advertising and marketing sector is growing in diversity, but still lags behind the makeup of the country’s population – an issue that is heightened for the industry’s most senior roles.
Why it matters
Diversity and inclusion is not only an ethical imperative, but also a commercial one. Marketing teams that reflect the national consumer base have a better chance of connecting with the target audience and driving growth.