US ad industry makes diversity progress | WARC | The Feed

The US advertising and marketing sector is growing in diversity, but still lags behind the makeup of the country’s population – an issue that is heightened for the industry’s most senior roles.

Why it matters

Diversity and inclusion is not only an ethical imperative, but also a commercial one. Marketing teams that reflect the national consumer base have a better chance of connecting with the target audience and driving growth.

Takeaways