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28 May 2021
Uncovering the ROI and sales impact of digital packaging
Effectiveness studiesPackagingChannel planning, media mix selection
The effectiveness potential of packaging – and specifically digitally printed packaging – as lead media is explored in new research from WARC and HP Graphic Arts. This looks at the key themes that are impacting marketers’ decisions around packaging and features a range of examples where variable and contextual packaging has been used to drive ROI and sustained growth.