Two in three (66%) adults say they prefer digital platforms for services like mobile banking or online loan applications wherever it is possible to use them, according to a YouGov survey across 17 markets.

Why it matters

The coronavirus pandemic has made a 'no-contact lifestyle' more relevant, continuing a longer term digital shift in financial services. Brands have recognised this and advertising spend is following, with online investment from the financial services category doubling in value since 2017.

Takeaways

• This rises even higher to three in four adults in India (80%), Mexico (79%), Poland (78%) and...