TV and takeaways get UK consumers through lockdown | WARC | The Feed
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TV and takeaways get UK consumers through lockdown
Restaurants & takeaways TV & Connected TV audiences United Kingdom
People turned to TV and takeaways to a greater extent in lockdown 2021 than they did during the first lockdown in 2020, IPA TouchPoints 2021 data reveals.
- Compared to pre-lockdown 2020, time spent watching any form of TV rose 14% in the first lockdown in 2020 and 17% in lockdown 2021 (to an average 4hrs 29 minutes per day).
- Compared against pre-lockdown 2020, the number of people ordering takeaways or food deliveries during the first lockdown in 2020 rose 5.5%, but leapt by 45% in lockdown 2021.
- Two thirds (66%) of TV and video viewing during lockdown 2021 was live or recorded; this rises to 89% for over 55s but just 27% amongst 15-34s.
- Other video (shorter and longer online video) took a 19% share of all TV and video viewing for 15-34s compared to 7% for all adults and just 1% for over 55s.
- Paid-for on-demand video was up to a 40% share for 15-34s compared to 5% for over 55s (19% for all adults).
- The popularity of TikTok soared for 15-24 year-olds, reaching 43% of them, up significantly from 13% in pre-lockdown 2020 and 30% in the first 2020 lockdown.
“These latest figures … reveal interesting insights into how some good intentions from the first lockdown perhaps slipped into bad habits in lockdown 2021, as we grew increasingly weary and less communicative” – Belinda Beeftink, Research Director at IPA.
Sourced from IPA
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