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04 June 2021
TV and OOH budget recovery accelerated in May
Marketing budgetsDigital media planning & buyingMobile planning and buying
TV and out-of-home advertising budgets are leading traditional media and accelerated their recovery in May 2021, according to the latest figures from WARC Data's Global Marketing Index (GMI).
Why it matters
The coronavirus pandemic caused a rapid cut in advertising budgets but the recovery continues to accelerate for all media. May shows the quickest rate of growth this year for TV budgets and out-of-home has reached the highest index value since the coronavirus pandemic began.