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15 November 2021
TV accelerated its marketing budget growth in October
Marketing budgetsDigital media planning & buyingMobile planning and buying
The growth in TV marketing budgets has accelerated in October, according to the latest figures from WARC Data's Global Marketing Index (GMI).
Why it matters
This means TV is performing well in the latest month, as most other media saw their budget growth slow in October. Press was the only other medium to improve from September, while digital and mobile continue to see the quickest rates of growth.