TV accelerated its marketing budget growth in October | WARC | The Feed

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15 November 2021

TV accelerated its marketing budget growth in October

Marketing budgets Digital media planning & buying Mobile planning and buying

The growth in TV marketing budgets has accelerated in October, according to the latest figures from WARC Data's Global Marketing Index (GMI).

Why it matters

This means TV is performing well in the latest month, as most other media saw their budget growth slow in October. Press was the only other medium to improve from September, while digital and mobile continue to see the quickest rates of growth.

Takeaways

The growth in TV marketing budgets has accelerated in October as most other media saw slowing growth.
There has been a significant slowdown in marketing growth in the Americas, but acceleration...

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