An authentic sustainability commitment should be seen as an integral component of any brand, whether they're a start-up or global legacy players.

Value-led, mass-market brands are becoming keener to demonstrate a real commitment to Net Zero, writes Nathan Ansell, Director, Ethical Consulting at House 337, as climate change is increasingly top of mind for consumers and investors alike.

Why it matters

In a difficult economic situation, sustainability is often put on the back burner. But now is not the time to slow down, as consumers demand accountability from companies on the issue.

The data

Data from research agency Savanta shows...