Transforming sustainability into mainstream products and services in Asia

Against a backdrop of inflation and supply chain woes, brands can still encourage the mass adoption of sustainable values in Asia. 

Why it matters

To enable sustainability, start by infusing it into the core of your brands and innovations, then lean into disruption. In addition, don’t view the sustainable transition as a risk-management exercise but as a commercial opportunity to drive efficiencies, revenues and profits that are planet and people positive.

Takeaways

• The opportunity for businesses is to transform the sustainable values of the masses into mainstream product/service adoption.
• The region is at different points on the sustainability journey, with people caring about issues affecting daily lives, not global issues.
• Brands can help APAC consumers do the right thing, by knowing who they are and their behaviours, values and motivations.

Read more in WARC’s Best Practice article: How to transform sustainability values into mainstream product and service adoption in Asia.