Traditional sports is more popular than e-sports among older gamers, according to a survey across eight markets from video management company Limelight Networks.

Why it matters

Many traditional sports brands, like Formula 1 and football club Real Madrid, pivoted to digital activities in 2020 as a result of cancelled live events. The popularity of traditional sports content with gamers suggests some level of overlap between the two audiences.

However, younger gamers show a clear preference for watching gaming streams on platforms like Twitch. They are more engaged with this content than traditional sports.

Takeaways...