Though early adopters have successfully incorporated electric vehicles (EVs) into their lives, marketers must now look to the wider population, and counter their hesitancy in the face of uncertain conditions in order to push EVs into the mainstream.

Why it matters

The EV industry is at a crucial crossroads right now; reducing vehicles’ carbon footprints is more important than ever, but consumer attitudes are made more fickle by uncertain conditions. Marketers must prioritize normalization in order to drive a market in which EVs are considered an equally, if not more viable option, than traditional internal combustion engines (ICEs).

Takeaways

• According...