TikTok's audience boost from COVID likely to last | WARC | The Feed

TikTok has seen rapid growth this year as a result of COVID-19 and this looks set to last beyond the current pandemic, according to data from McKinsey & Company.

Why it matters

The short-form video app TikTok saw its user base grow rapidly during 2020’s stay-at-home lockdowns and it presents the biggest challenge to more established platforms like Facebook and Instagram.