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25 November 2020
TikTok's audience boost from COVID likely to last
Douyin/TikTok
South Africa
Indonesia
TikTok has seen rapid growth this year as a result of COVID-19 and this looks set to last beyond the current pandemic, according to data from McKinsey & Company.
Why it matters
The short-form video app TikTok saw its user base grow rapidly during 2020’s stay-at-home lockdowns and it presents the biggest challenge to more established platforms like Facebook and Instagram.
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