There are opportunities for advertisers to exploit web3 innovations, but understanding the value a brand is offering in that environment and the signals they are sending by being there is crucial.

Definitions

First pioneered in 2014, a non-fungible token, or NFT, is a unique item built on the blockchain – a technology which stores information on a public network rather than in a single location. 

The metaverse is currently used as a catch-all term for virtual environments, although most people use it to refer to digital gaming, the origins of which go back to the mid-1970s when a MUD (Multi-User...