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Three-quarters of brands aren't sure about ROI from influencers | WARC | The Feed
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10 December 2020
Three-quarters of brands aren't sure about ROI from influencers
Influencers, KOLs
Measuring ROI
Global
Brands are investing more in influencers but there is widespread uncertainty around the impact of the channel on bottom-line returns, according to a survey of marketers from Ebiquity.
Why it matters
Influencer marketing is an area of growing interest and investment – three-fifths of heavy spenders (60%) say they expect to invest more in the future.
However, three-quarters of brands also say they are uncertain about the return on investment. This leaves influencer marketing to be a possible source of wasted budgets.
Takeaways
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