Three-quarters of brands aren't sure about ROI from influencers | WARC | The Feed
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Three-quarters of brands aren't sure about ROI from influencers
Brands are investing more in influencers but there is widespread uncertainty around the impact of the channel on bottom-line returns, according to a survey of marketers from Ebiquity.
Why it matters
Influencer marketing is an area of growing interest and investment – three-fifths of heavy spenders (60%) say they expect to invest more in the future.
However, three-quarters of brands also say they are uncertain about the return on investment. This leaves influencer marketing to be a possible source of wasted budgets.
Takeaways
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