Three NFT priorities for Porsche | WARC | The Feed

Porsche believes that non-fungible tokens (NFT) – unique digital assets stored on the blockchain – can effectively be used for several purposes, from holding events to building communities.

Why it matters

Brands that experiment with innovative technologies like non-fungible tokens (NFTs) need to consider how they might build lasting value, and not just produce another commoditized digital piece of content.

Takeaways