Home The Feed
Your selections:

Three-fifths of Southeast Asians use social networks to learn more about brands and products | WARC | The Feed

The Feed

Daily effectiveness insights, curated by WARC's editors.

Three-fifths of Southeast Asians use social networks to learn more about brands and products
11 April 2021
Three-fifths of Southeast Asians use social networks to learn more about brands and products
Brand partnerships Consumer sentiment Shopper research & insight

Social networks and search engines are the most popular sources used to find information about brands and products in Southeast Asia, according to survey data from target audience company GWI.

Why it matters

E-commerce has surged in the last year and people are increasingly comfortable completing purchases within social networks and brands have an opportunity to meet demand and drive awareness through shoppable media.

This content is for subscribers only.

Sign in or book a demo to continue reading. WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.

Become a member Sign in