Social networks and search engines are the most popular sources used to find information about brands and products in Southeast Asia, according to survey data from target audience company GWI.

Why it matters

E-commerce has surged in the last year and people are increasingly comfortable completing purchases within social networks and brands have an opportunity to meet demand and drive awareness through shoppable media.

For partnership opportunities in Southeast Asia, collaboration between digital platforms, such as social networks, and businesses can offer cost-effective and technological advantages.

Takeaways

• Three-fifths (60%) of consumers use search engines to learn more about...