Thirty-second ads are “optimal point” for audio | WARC | The Feed
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Thirty-second ads are “optimal point” for audio
Thirty-second audio ads seem to be the “optimal point” for holding attention and conveying information, a study by measurement firm Veritonic and media company Audacy has found.
Why it matters
Spot length is a vital consideration for creative and media strategies. Determining the most impactful duration of ads can thus assist brands in driving the maximum impact from their audio output.
The findings
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