As working from home becomes a new habit for millions of workers, brands have an opportunity to rethink their products and services for the knock-on effects of consumers spending more time at home.

Why it matters

In the post-COVID-19 era, it’s increasingly clear that the work-from-home economy is here to stay, upending business-as-usual in large cities in particular.

“No business operates in a vacuum. Even if you don’t think these trends are important, the people you want to hire will and so will your clients,” advises Nicki Sprinz, Managing Director at ustwo Europe.

Resources for mental health wellness, at-home fitness,...